Visual Identity
Construímos sistemas de identidade que sustentam decisão de compra e consistência de marca por anos.
Every visual decision of your brand is being read right now. By the client entering your website. By the investor opening your deck.
Visual identity goes beyond decoration. It forms the first layer of credibility your company has.
What we deliver ↓
The service
An entire visual system.
Visual identity is system design. Symbol, typography, color and applications designed to interact with each other and last for years.
Construction
Typography
TT Firs Neue
Brands that last for years.
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Palette
Terracotta · #B5532F
01
Concept and visual research
Every visual identity begins with a theoretical foundation and precise reference research. Concept precedes form.
02
From manual to digital
The process begins with hand-crafted experiments. It then gains precision digitally. The result carries a distinct signature.
03
Application system
Logo, typography, palette, visual universe and key visuals working together. From stationery to social media.
04
Brandbook and delivery
Complete brand guidelines and organized files. Your team applies the brand safely, without depending on us.
Next step
Do you want a system like this for your brand?
Process
The process, in 6 stages.
From immersion to final delivery, you know exactly where we are and what comes next.
Packages
Three paths. Same standard.
The scope changes while the rigor remains. We choose together which model fits your current stage.
Standard
Most popular45 business days + materials
For growing companies requiring a complete system.
- logo options
- 2
- presentation pages
- 50
All deliverables
- Onboarding
- Logo
- 2 options
- Color palette
- Typography
- Visual universe
- Key visuals
- Full
- Motion
- Presentation
- 50 pages
- Final files
- Graphic elements
- Brandbook / Brand guidelines
- Up to 60 pages
- Social media
- Materials
- Closure
- Meeting
Timelines
How the days are distributed.
Standard · 45 business days
- Kick off03
- Strategy05
- Creation15
- Visual universe03
- Key visuals03
- Presentation04
- Files01
- Visual universe (files)02
- Brandbook / Brand guidelines07
- Social media01
- Off boarding01
Timelines count business days only. Physical materials follow a specific schedule after approval.
Work
Brands we built.
Every project began with a different question. They all ended with the same certainty: the system sustains the business.
Clients
Brands that entrusted their image to Annexo.
- Hospital IPO
- Itaipu Binacional
- Radisson
- Qoya Hotels
- Casa Prates
- Bigben
- Incasa
- Bergerson
- Badida
- Suryaa
- Simepar
- Eudora
- Spuma
- Opera Prima
- Haus
- Vanguard
- Make B.
- Curso Positivo
- IOC Instituto de Oftalmologia de Curitiba
- Casa di Sirena
- Power
- Diana
- Cheers
- Outdoormídia
- Persianas Paraná
- TEDx Prado Velho ED
Time to decide
Your brand can be the next to operate at this level.
Best for
Who we work with.
We work with founders and CEOs who see their brand as a capital decision, not a marketing expense. Companies at a turning point: launch, repositioning, expansion, M&A, entry into a new segment. Teams that value process and demand consistency.
- REAL ESTATE
- Healthcare
- Education
- Luxury Retail
- Technology and SaaS
- Professional Services
FAQ
Frequently asked questions.
The investment varies according to the chosen package and brand complexity. We work with ranges starting from Lite projects and extending to Full deliveries with complete application. We discuss budget in the first meeting.
We do not. A logo acts as part of a system. Even the leanest package delivers a palette, typography, a visual universe and application guidelines. An isolated logo fails to sustain a brand.
Every project has a dedicated team: strategist, creative director, designer and account manager. You talk to people rather than platforms.
In specific cases, yes. The Lite package is already a streamlined version. For specific projects, we discuss a custom scope.
Two drafts per stage, with a documented approval ritual. We contract additional drafts separately to preserve quality and timelines.
After contract signature and initial briefing, we schedule the kick off within five business days. The timeline starts then.
Pronto para construir sua marca?
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